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The foundational guide to email marketing you’ve always wanted. Understand the laws, best practices, and strategies you need to grow in your email marketing career.
The Better Email On Marketing is the comprehensive guide to the concepts and best practices behind successful email marketing that you always wanted. It walks you through the different types of email marketing, the laws you need to understand to stay safe, and the strategies, tools, and workflows used by the most successful marketers in the world. Plus, it gives you frameworks, checklists, and resources you can apply to your campaigns to get the most out of your email marketing—and make happier subscribers and customers in the process.
Here's what you'll learn about:
Marketing Principles: How email marketing works and email’s role in the increasingly integrated marketing landscape.
Types of Email: The many different campaigns you’ll encounter, from B2B to B2C, broadcast to transactional, and everything in-between.
Email Legislation: The laws and rules you need to know to stay safe and keep your sender reputation clean.
Successful Strategies: Different tactics for getting subscribers engaged throughout the subscriber lifecycle.
Increasing Performance: Tips on how and what to test to get more value out of your email efforts.
Workflows & Tools: Guidance on how to get emails conceived, created, and into the inbox more efficiently.
And here's what you'll get:
An Expert Guide: A comprehensive, yet easy-to-understand, PDF guide that walks you through everything you need to know to become a successful email marketing professional.
Video Tutorials: Step-by-step video tutorials that explain and build on the concepts presented in the PDF guide. Stream online or download for offline access.
Practical Examples: Realistic examples of key concepts and all the checklists and reference you need to excel in email marketing. Adaptable for any use-case.
Get access to the full PDF, video tutorials, and resources for getting more out of your email marketing when they are released.
- Get access to the full PDF, video tutorials, and resources for getting more out of your email marketing when they are released.
- Size2.43 MB
- Length1 page