Modern HTML Email is a gentle introduction to the world of email marketing, design, and coding. It unravels the mysteries of email design using real-world examples, simple language, and lots of code examples.
Over the course of four chapters, you'll learn about email marketing best practices, different types of email campaigns, email-specific design considerations, coding a full email template from the ground up, and using testing to improve everything.
This second edition includes both updated chapters and completely new sections on email law, design techniques, coding methods, and more. The example template has been completely rewritten to reflect more up-to-date coding practices, making email development easier than ever before.